PRN: J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Bringing Joy and Entertainment to Over 1 Billion People From Around The Globe Amidst the COVID-19 Crisis

31/mar/2020 00:45:12 PR Newswire Turismo Contatta l'autore

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J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Bringing Joy and Entertainment to Over 1 Billion People From Around The Globe Amidst the COVID-19 Crisis

 
[30-March-2020]
 

"So grateful that Colores is bringing color to the whole world. At the end of the day I'm an entertainer and I am happy that I can bring joy and positive vibras to everyone during this time." â€�“ J BALVIN

Directly from his home in Medellin (Colombia), the #1 Global Latin Artist connects with Media, Artists, Friends and Fans in over 30 Countries for a Colorful Celebration of Diversity and Culture!

-  Debuts #1 in 14 Countries on Apple Music/iTunes and lands All COLORES' Songs on Spotify's Global Chart

-  Over 1 BILLION Combined Global Streams of COLORES first week and 25 Billion Career Streams!

-  The music video of AMARILLO debuts at #1 on YouTube's Global Trends and clocks an impressive 35 Million Views

-  COLORES and its Singles receive 6 Multi-Platinum, 11 Platinum and 15 Gold Certifications from across 15 Countries

"J Balvin stepped into the future, both musically and visually" â€�“ Billboard

"the burst of joy and light you need" â€�“ NPR

"For 'Colores,' the Colombian reggaetonero stays true to his sound and style, both creatively and with spirit" â€�“ Remezcla

"'Colores' is a sophisticated show of Balvin's sonic palette" â€�“ RollingStone

J Balvin Drops Vibrant New Album 'Colores'" â€�“ Hypebeast

"J Balvin's iridescent concept album 'Colores' is anything but dull. The global phenomenon keeps a blend of vibrant dance tracks and steady love tunes with just a handful of players like the Diplo-produced "Rosa," Mr. Eazi on "Arcoiris" and Sky on "Verde"" â€�“ Vibe

"Balvin is in the business of crafting a lasting aesthetic"- Pitchfork

MIAMI, March 31, 2020 /PRNewswire/ --  J BALVIN wraps a groundbreaking first week of 'Colores' with and unprecedented GLOBAL release campaign. The 4th studio album of the reggaeton powerhouse produced over 1 Billion combined global streams across all platforms in its first week of release and debuted at #1 on Apple Music/iTunes in 14 countries; while also placing ALL SONGS from the album on Spotify's Global Chart.

'COLORES' Album Cover Art by Takashi Murakami (©TM/KK)

Amidst the COVID-19 crisis and while at home in Medellin, J BALVIN took to social media on a mission to entertain the world with his new album and speaking with over 70 media outlets, artists, public figures, partners and fans; a first of its kind during these unprecedented times. Balvin's pioneering global approach connected audiences and media from over 30 countries including Hong Kong, Australia, France, Colombia</! span> and the United States (to name a few…) as well as public figures including Cardi B, Marcelo (Real Madrid) and Will I Am surpassing an audience reach of over 1 billion people.  

In additional career achievements, 'Colores' receives 6 Multi-Platinum, 11 Platinum and 15 Gold certifications from 15 countries including Colombia, United States & Mexico and J BALVIN crossed 25 Billion Total Career Streams further cementing his position as one of the most popular artists of all genres around the globe.

J BALVIN also made history becoming the Latin Urban artist with the most #1 singles on Billboard's Latin Airplay Chart after "Blanco" took the #1 spot on the chart dated March 20th 2020. This title along with "Morado" have earned the top spot of the airplay charts in 10 countries and counting.

'Colores' was creative-directed by Takashi Murakami who created ten brand new flower characters one for each song and color on the album. While he has been long heralded as a commercial force, the album underscores the ways in which Balvin is permeating all facets of culture -- from music to art and style -- without compromising his unique identity.

The album includes Colin Tilley-directed visuals for "Rojo," "Morado," his #1 hit single "Blanco" and "Amarillo" which premiered on th! e day of release of 'COLORES' and skyrocketed to #1 on YouTube's Global Trends with an impressive 35 Million Views in its first week since its premiere.

Watch "Amarillo" and listen to 'Colores' , see album details below, and stay tuned for more from J Balvin coming soon.

'Colores'

Marzo 20, 2020

1. Amarillo
2. Azul
3. Rojo
4. Rosa
5. Morado
6. Verde
7. Negro
8. Gris
9. Arcoíris
10. Blanco

Connect with J Balvin:
Instagram | YouTube | Twitter | Facebook

PRESS 

Carlos 'Charly' Perez | carlos.perez@umusic.com
Albert Piedrahita | albert.piedrahita@umusic.com  
Bradley Bledsoe | bradley@orienteer.us  
Nick Dierl | nick@orienteer.us

Photo - https://mma.prnewswire.com/media/1139440/J_Balvin_Colores_Album_Art_Takashi_Murakami.jpg

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