PRN: Global Rice Bran Oil Market 2017-2021: High Smoke Point and Balance of Fatty Acids Make Rice Bran Oil a Desirable Choice for Consumers - Research and Markets
Global Rice Bran Oil Market 2017-2021: High Smoke Point and Balance of Fatty Acids Make Rice Bran Oil a Desirable Choice for Consumers - Research and Markets
DUBLIN, Apr 20, 2017 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Rice Bran Oil Market 2017-2021" report to their offering.
The global rice bran oil market to grow at a CAGR of 5.14% during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global rice bran oil market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of rice bran oil. The report also includes a discussion of the key vendors operating in this market.
The latest trend gaining momentum in the market is new players entering rice bran oil category. Seeing the overall health benefits of rice bran oil and the growing demand for healthy oils among consumers, more players are entering this category. For instance, in 2016, Ruchi Soya Industries launched Nutrela RiceBran Plus cooking oil, Lohiya Group entered this segment with 1 liter Gold Drop rice bran oil, and Saraiwwalaa Agrr Refineries Limited (SARL) also introduced its rice bran oil product.
According to the report, one of the major drivers for this market is health benefits of rice bran oil. Rice bran oil has many health benefits, the foremost one is that it lowers cholesterol. Cholesterol issues are becoming common among consumers, which often increase the risk of heart diseases and stroke. The cholesterol-lowering property of rice bran oil is becoming popular among consumers as the balance of fatty acids in the oil helps in lowering cholesterol levels.
Further, the report states that one of the major factors hindering the growth of this market is unestablished category. The rice bran oil market is still at a nascent stage compared to other healthy oils like sunflower oil, which is an established category owing to the awareness level among consumers. The late entry of rice bran oil is acting as a challenge in the market.
Other prominent vendors
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