Google's TRIO of Pixel 3 Phones Coming In 2018

07/feb/2018 08:01:27 Warren Contatta l'autore

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Google's own-brand phones might not have taken the world by storm, but they've had a fairly consistent and loyal fanbase for some time now - first with the Nexus series, and now with the Pixel phones.

Google intended Pixel to have the kind of mass-appeal that would put it on a rival footing with Apple's iPhone, but to date, with both the first-gen Pixels and both the Pixel 2 and Pixel 2 XL from 2017, sales have been fair, but not mind-blowing.

But with most of Google's mountain of cash coming from its Android OS, search, ads, services, and YouTube enterprises, the company has enough padding that it can keep trying to make its phones take off. Perhaps 2018's Pixel 3 series will make it third time's the charm?

The Google Pixel 2 and Google Pixel 2 XL are now widely available all around the world. Both handsets feature brilliant cameras and one of the best software experiences around, but there is still plenty of room for improvement.

And in 2018, there will be three Pixel 3 Google Pixel XL parts to choose from. Interestingly, this was also meant to be the plan for 2017, until one phone was axed. So what can we expect from Google’s Pixel 3 smartphones?

And we now have some Pixel 3 concepts to look at courtesy of Concept Creators. Granted, none of these concepts are official, but

I’m a huge fan of the Pixel 2 XL, but I do think the design of the phone is a bit, well… pedestrian. Google could – and should – give its 2018 Pixel phones are BIG update in the physical design department. Doing this would increase the appeal of the handset as well as make the price of the devices a little more palatable.

The bezels on the Pixel 2 are too big and the next generation of Pixel phones, if 2017 trends are anything to go by, will see more display and less bezel on the front of the handsets. I also love the color options used in the concepts as well, so fingers crossed Google steps up its game in both regards in 2018.

The fact that there will be three is definitely interesting, as it could mean Google is looking at releasing a budget-oriented model, something similar to the Nexus 4/Nexus 5 from a few years back.

A New Kind of Nexus 5-Style Release For 2018?

The Nexus 5 was one of the most loved Android phones of all time. If you spend any time on Reddit, you will know that the handset is still thriving despite its age and lack of support from Google.

And the reason why the Nexus 5 was so popular is simple, it was a great phone with a great price tag. Made by Google in cahoots with LG, the Nexus 5 was all about value for money, software, and getting stuff done with minimal fuss or fanfare.

The hole left by the Nexus 5 was never really filled, though OnePlus has made a valiant attempt to do so with its excellent phones over the years. But as good as the OnePlus 5T is it still misses the one thing that made the Nexus 5 – and all Nexus phones, for that matter – special; updates.

And this got me thinking, especially after reading that there would be three Pixel 3 phones released in 2018, that perhaps it is time for Google to revisit what it was doing with the Nexus 5? In a sea of almost-£1000 phones, a low-priced Google phone would be extremely popular, especially if it borrowed from the Nexus 5’s modus operandi.

Will this happen? Don’t count on it – reports suggest the third Pixel option will be an ultra-premium affair, meaning Google is keen to go after the example set by the iPhone X and charge $1000 for a phone.

This is the wrong approach, however, as I am sure it would have more success with something similar to the Nexus 5, only dressed in Pixel clothing. By using its old model, Google could create an exceptional phone that, when priced around the same as the OnePlus 5T, could do some serious damage to Apple’s dominance of the space.

Google wants to be more like Apple. But competing with the company head-on, and on pricing, I feel, is not the way to go about it. A better approach would be to offer up something that gave users unparalleled value for money, get them locked into the Pixel ecosystem, and then, a year or two later, try and get them upsold to a bigger and more costly model.

This is basically what Apple has done, although over a 10 year period, and it definitely works. Android is not iOS, it’s always been more inclusive, and I think this is something Google should reflect with its product choices in 2018.

By offering a compelling-but-easily-affordable Pixel phone in 2018, Google would increase brand exposure, secure itself millions of new users, and help push its Pixel install base from barely anything at all to something approaching decent.

I am a HUGE fan of the current Pixel phones, but you definitely do not need an even more expensive version. There’s not much else you could do to make the phone better, for instance, unless you’re talking about its physical appearance. And even then, why would you pay more just for some arbitrary design tweaks?

A cheaper, functional handset that undercuts the OnePlus 5T is definitely more compelling. It offers something different, something that is attainable for more people, and it is something that could be used, over a period of 24 months, to lock a user into Pixel phones for good.

The world does not need another £1000 Android phone, it needs more value for money like the OnePlus 5T. So, come on, Google, sort it out!

Don't count on it, though. Most seem to agree that Google's third handset will be an ultra-premium model similar to Apple's iPhone X – so, expect to pay around $1000 for it.

I don’t think there much of an appetite for this kind of thing in the Android space, even more so when you factor in how irked many users were by the price of Google’s Pixel phones, to begin with.

But this is where the problem resides in the mind of phone makers: they love profits and will do anything to get their hands on them. A value proposition would add more value and make more sense, something close to the OnePlus 5T for instance, as it would encourage people to give Pixel a try.

And once they’ve experienced the Pixel, its fast updates and superb camera, it’d be easier to convert them to more expensive models. As it stands, Google’s Pixel phones account for hardly any of the mobile space. Google needs market share for its Google Pixel XL spare parts , not higher profit margins (these will come in time with volume).

I was worried that everybody else would follow Apple down the $1000-Phone route and, if early reports are to be believed, it looks as if both Google and Samsung definitely are with their 2018 plans.


Finger's crossed Google goes for value this time around, as the Pixel 2 XL is already VERY expensive anyway.

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