Big Data Driving Growth In The Global Media Market (Companies Included: Google, Walt Disney, Time Warner Inc.,, Comcast Corporation)

11/ott/2018 14:12:07 srikanthgtbrc Contatta l'autore

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The word ‘media’ refers to the technology by which information is delivered to an audience. The media industry consists of businesses that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publishing.

Media plays an important role in making the world a global village and reducing the communication gaps. Media is considered as a source of/channel for information, education, entertainment and advertising.

Media content is delivered to audiences through various means, particularly mass media. Mass media include all technologies by which information is communicated to large groups of people.

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The global media market has been growing in the past years with a CAGR of almost 12%. The year 2017 recorded high growth in this market with a net market value more than 30% higher than that of 2013, as per TBRC’s in-house consultants.

TBRC’s latest report show the historic and future trends in the market for each year with sourced reasons to support the growth claims.

The report also shows the global media market to grow at a higher CAGR by 2021 as compared to 2017, along with geographies best suited for investments with highest return rate.

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The rise in social media and the increasing volume of consumer data is driving growth and innovation in the book publishing industry. Book Publishers can have broad and deep visibility into their consumers, distributors and other stake holder data. Publishers with digital first model are investing significantly in building in-house data and analytics team. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry that draws sales, publicity events, social media, and web trends regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as social signals, book tours, prices and authors. Experiments are also underway to use big data in the fields of ‘dynamic pricing’ and also for personalized suggestions based on viewers’ history.

Companies included in the report are Google, Walt Disney, Time Warner Inc.,, and Comcast Corporation.

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