Mobile Commerce Market Research Report forecast 2025 by IMARC

07/gen/2021 12:51:07 IMARC Group Contatta l'autore

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According to the IMARC Group, Mobile commerce, or m-commerce, includes mobile banking, in-app purchases, virtual retail apps, and digital wallets. It utilizes wireless handheld devices for conducting commercial transactions online. M-commerce is facilitated by the availability of point-of-sale (POS) terminals that authorizes, initiates, and confirms the exchange of money using nearfield communications or the internet. The proliferation of wireless handheld devices has augmented the m-commerce market. Furthermore, the rising adoption of m-commerce solutions has enabled consumers to make mobile-based payments through digital wallets and online payment gateways.

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Moreover, the growing awareness towards several benefits of m-commerce, including contactless payments, elimination of card swiping and manual entry, minimal human errors, smoother checkout experience, etc., has augmented the market growth. The market is further bolstered by the rapid integration of several safety features, such as biometrics authentication, facial recognition, etc., in mobile and wearable devices, thereby providing secured mobile payments. Furthermore, several service providers and mobile operators are offering advanced payment solutions, thereby driving the m-commerce market. The emergence of e-commerce platforms, along with the rising adoption of digital transaction across offline sales channels, has further propelled the market growth. Additionally, the high prevalence of the bring-your-own-device (BYOD) trend and expanding global broadband connectivity will continue to bolster the mobile commerce market.

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Breakup by Transaction Type:

  • M-Retailing
  • M-Ticketing
  • M-Billing
  • Others

Breakup by Payment Mode:

  • Near Field Communication (NFC)
  • Premium SMS
  • Wireless Application Protocol (WAP)
  • Others

Breakup by Type of User:

  • Smart Device Users
  • Feature Phone Users

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Inc, Apple Inc., ASOS, eBay, Ericsson Inc., Gemalto, Google, IBM, Mastercard Inc., Mopay, Netflix, PayPal, SAP, Visa, etc.

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