Menthol Cigarette Market is Anticipated to Witness Considerable Growth by 2025

18/feb/2021 10:21:12 Grand View Research Contatta l'autore

The global menthol cigarette market size is expected to reach USD 99.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.1% over the forecast period. The market growth is attributed to factors like fresh, clean, cooling, and anesthetic (pain killing) effect, ability to reduce harshness of smoke, and growing popularity among younger generation. Moreover, menthol cigarettes make the smoke smooth and easier to inhale by reducing harshness of smoke, thereby making it more popular among women, young generation, and beginner smokers.

The number of menthol cigarette smokers is increasing owing to the consumers who cannot tolerate the irritation and harshness of non-menthol cigarettes and those who seek specific flavor and sensation associated with menthol flavor. The mild property of menthol cigarettes is gaining popularity among occasional smokers, younger generation, and beginners.

Consumers who are trying to quit cigarettes are more inclined towards consumption of menthol cigarettes owing to the less harshness and less negative effect they feel while smoking. On the other side, established menthol smokers having strong sensory attributes are actively seeking for higher menthol concentration level as a remedy for burn, dryness, and throat irritation caused by smoking of non-menthol cigarettes.

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However, FDA proposal regarding ban on menthol cigarettes is expected to create hurdles for the market growth in the forecast period. As a result, the illicit cigarette market is expected to fuel the market growth in the forecast period. Alongside ban, governments across the globe are increasing taxes on cigarettes and introducing new taxation policies to reduce their consumption. This factors are expected to hamper the growth of market in the forecast period.

Menthol Cigarette Market Report Highlights

·         Single capsule accounted for the largest share of 88.8% in 2018

·         By end user, the male segment accounted for the largest share of 57.3% in 2018

·         Some of the key players operating in the global menthol cigarette market are Philip Morris International Inc.; Imperial Brands plc; Korea Tobacco & Ginseng Corporation; and Alfred Dunhill.

Menthol Cigarette Market Segmentation

Grand View Research has segmented the global menthol cigarette market on the basis of capsule, end user, and region:

Menthol Cigarette Capsule Outlook (Revenue, USD Million, 2015 - 2025)

·         Single Capsule

·         Double Capsule

Menthol Cigarette End User Outlook (Revenue, USD Million, 2015 - 2025)

·         Male

·         Female

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