Luxury Hair Care Market: Growth, Share, Demand and Analysis of Key Players to 2027

08/feb/2021 13:23:22 Grand View Research Contatta l'autore

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The global luxury hair care market size is anticipated to reach USD 31.50 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.9% from 2020 to 2027. Increasing e-commerce sales and growth of the male wellness sector are some of the major factors contributing to the rising demand for the product worldwide.

Luxury haircare brands are expected to focus more on the packaging design of products to appeal to an expanding ‘influencer generation’ in the country who keep on sharing their haircare moments with their friends or/and followers on social media. OUAI, a Los Angeles-based disruptive luxury haircare brand, studied consumer trends extensively on social media to power a product strategy.

Asian consumers, most notably Chinese, Japanese, and Indians, see luxury cosmetics (including hair care products) as a form of social capital that marks them apart in society. High-end consumers in the Asian markets increasingly prefer luxury haircare brands that resonate on a cultural level. In the coming years, multinational luxury hair care firms are expected to introduce boutique brands to incorporate local aesthetics to increase product appeal among consumers

Browse Details of Report @

The market is characterized by intense competition, with international brands dominating the market. The market is likely to mirror the trends prevalent within the luxury skincare space over the forecast period. In this respect, CBD-based  luxury hair care products are expected to gain traction, notably among millennials in the U.S.

Luxury Hair Care Market Report Highlights

·         In terms of product, the shampoos segment led the market and accounted for 31.4% share of the overall revenue in 2019

·         Asia Pacific held the largest share of 39.3% in 2019

·         Acquisitions emerged as the key strategy deployed by market players to stay abreast of the competition.

 Luxury Hair Care Market Segmentation

Grand View Research has segmented the global luxury hair care market based on the product, distribution channel, and region:

Luxury Hair Care Product Outlook (Revenue, USD Million, 2016 - 2027)

·         Shampoos

·         Conditioners

·         Hair Coloring Products

·         Hair Styling Products

·         Hair Oils

·         Others

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