Black Friday Cyber Monday

10/ott/2018 10:33:24 ggu Contatta l'autore

How to Prepare Your Online Store for Black Friday Cyber Monday

1. Will Your Site Handle the Extra Pressure?

A website crash during peak Black Friday Cyber Monday shopping times could cost you in a huge way. This is a big concern specifically for those store owners hosting their own sites with WooCommerce or Magento platforms.

Before the traffic – and the pressure – mount, you should test your dropship baby clothes site server’s load capacity to ensure your store doesn’t go down. Tools such as Blitz.io will help you test your capacity now, eliminating the chance of nasty surprises.

2. Do You Have Broken Links and/or Boring 404s?

Now is the perfect time to review your site and use tools such as dead link checker to make sure there aren’t any broken links. It is also a good time to review and update your 404 pages that are strategically designed with holiday shoppers in mind. Perhaps a deal countdown with a CTA to sign up or a display ad link to your top three selling products and their promotion prices.

3. Are Your Product Photos Looking Their Best?

Do a quick review of all your product photos to make sure they are at their best for the holiday season. If you’re running low on time, start with your top products first.

4. Are You SEO Ready?

If you haven’t reviewed your SEO strategies and implemented your Black Friday Cyber Monday keywords, now is the time! By using relevant, targeted keywords in your headers, giving preference to seasonal keywords, tidying up your URLs and deleting duplicate content, you can up your SEO potential a notch.

5. Have You Got the Right Apps/Plugins?

Did we mention this was the busiest shopping day of the year? Now’s the time to implement third-party services to help make it as smooth as possible, leaving you time to fulfill all those extra orders while upping your customer shopping experience. Such as these top Shopify app considerations:

Streamline your shipping and fulfillment funnel with Shippo

Drive Black Friday Cyber Monday traffic with Traffic Booster

Take tracking to the next level with Aftership

Increase followers/email lists with Coupon Pop special offers and discounts

Have your inventory, orders and customer management in one place with Tradegecko

Use chat apps like Tido to improve customer service

6. Have You Tested Your Promotional and Discount Codes?

Do you know what holiday discount and promotional codes you will be using? Have you tested them in incognito mode to ensure the right discount amount is applied or that they work? The best way to tackle your codes is when you create your codes, create a spreadsheet with the code, the date of its release and the promotion it is tied to. Then ensure you go through the list to test them all before launch.

Also Read: Top 10 china wholesale electronics Websites

7. Have You Designed Your Holiday Banners and Landing Pages?

Have you created your holiday-themed website banners or specific Black Friday Cyber Monday landing pages? Banners add to user experience while also promoting your holiday sales, and specific landing pages (such as a list of top products or a special promotion) can help push BFCM SEO and traffic through PPC campaigns.

8. Have You Updated Your FAQ?

 

Whether or not your shipping, returns or other FAQ have changed, Black Friday Cyber Monday is likely to attract a lot of new customers who don’t know your store and policies. Make sure you display this prominently, to help answer questions before your potential shopper has even asked. This will help your store seem more trustworthy while also streamlining your customer service as much as possible.

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