3 reasons why you need a content marketing strategy

12/set/2018 11:32:53 ggu Contatta l'autore

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Content marketing to build your brand

Online retailing is saturated. Customers can buy whatever they want from seemingly infinite sellers, so how do you make your store stand out? What can you do to convince them that your store is their best choice?

We already know that price competition is not a viable option. Instead, you need to focus on building your own brand. This is where content marketing can differentiate you from many other online sellers.

The content you create - blog posts, white papers and e-books - can be shared through your wholesale pet supplies website's blog. Your blog can be used as another customer touch point where you can reach out to people who visit your site and start a discussion.

So what do you post on the blog? It all depends on the niche you operate. Your blog needs to be a place to provide valuable and useful information to potential customers.

By turning your blog into a reputable center and providing information and tips related to your niche, you will build your brand and image and become a thought leader in your industry. This creates more trust between you and potential customers, which can lead to more sales.

Content marketing can create long-term search engine visibility

So far, everyone knows that SEO is very important for the successful completion of online business. Your website needs to be displayed in search results, which is easier said than done. You can optimize your landing page and URL to include relevant keywords to help your site rank, but that’s not enough.

According to today's social media reports, Google's Panda update punishes sites that are stale or do not add any new pages. It looks for "fresh and high quality content." If you don't provide it, then you will have a hard time appearing in Google search results.

Regularly updating your site's blog - even if it's only once a week - will help your site rank higher in search results. Therefore, when you post a new blog post, you will create a permanent page for your site that is optimized for a specific keyword. The more optimization pages you get on your site, the more Google will tend to rank your pages higher.

With this knowledge, it's easy to post a large amount of keyword-filled content to your site and want to see a significant increase in traffic. However, this kind of spam is no longer applicable at all.

Moz's Rand Fishkin talked about this at Whiteboard's Friday meeting. Specifically, he said the new Panda update has "upgraded" the SEO manager's work to a network strategist.

“We have never really considered the experience of this website. What is the experience of this website? Has it created a brand that people will like and share, reward and trust?” Now we have to take this into consideration,” Fishkin said.

Again, your content needs to be useful and informative. Unfamiliar content cannot be contacted by customers or search engines.


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